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Andrew Xeni CEO of Fabacus talks to us about pioneering the digital transformation of the Licensing industry...
Monday 14th Feb 2022 - News from the United Kingdom
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We’re incredibly proud to be sponsoring the first ever Brands & Retail UK event, supporting brands we’re already working with as well as using this opportunity to get to meet new ones.
At Fabacus, we’re pioneering the digital transformation of the Licensing industry, working with all the stakeholders, some coming on the 24th Feb, to capture, validate and authenticate licensed product data, to create a single product register. We’re creating retail-compliant and authenticated digital product catalogues, to act as authoritative sources of truth for your product data and lifecycle.
The power of this data allows deeper Licensor integration into the value chain, not only strengthening collaboration and transparency with Licensee and Retail partners such as yourselves, but also unlock benefits such as the proactive combatting of counterfeit, reducing audit risk and potentializing new revenue streams through direct connection with consumers.
You may have seen our industry-first campaigns last year, with the likes of Epic Games, UFC, Ubisoft x Venum and Taste Festival. We have also built strategic partnerships with Amazon and Google, as well as industry-leading licensors here today.
We look forward to connecting with you in a couple of weeks, and collaborating in the coming year ahead, in our mission to transform brand licensing through the power of data.
Visit Fabacus.com for more details on how they can transform your brands IP business
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