The Licensor - The Hills of Glastonbury came
alive with the sound of Music in 1970...

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27th June 22 -  The Licensor - an Insight into The Brand Side of the business

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The first ever Glastonbury festival or the Worthy Farm festival as it was known back in 1970 was supposed to have the Kinks as headliners – but they were a no show and at the last minute were replaced by a Marc Bolan and his new band Tyrannosaurus Rex.

It only cost £1 to attend in 1970 with 1,500 people attending – fast forward 50 years Michael Eavis and now his daughter Emily Eavis who runs the event has created one of the undisputed greatest music festival brands in the world.

With your £1 entrance fee in 1970 you even got a free bottle of milk (yes kids – milk came in glass bottles back then) and Ernie the fastest milkman in the west that year was a huge hit for Benny Hill.

This was the first merchandising deal undertaken by Glastonbury proving that the festival was ‘delivering’ more than just Sex, Drugs and Rock n Roll.

Dolly Parton’s saxophonist years later even played the Benny Hill theme tune to 100,000 people in what was one of the biggest artists crowds Glasto has ever seen – the audience lapped it up (no pun intended).

From a product sales point of view the power that Glastonbury can have, is huge. In 2005 Kate Moss wore Hunter Wellies which sent sales soaring for them that year.

The picture of Kate in her choice of footwear even made it into the fashion magazines.

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There was a lot of talk about the youngest and eldest performers this year with Billie Eilish aged 20 headlining on the Friday. 

They are saying Sir Paul McCartney is now the eldest performer at 80 years, although Herbie Hancock is a couple of years older at 82. 
However the eldest is in fact the founder Michael Eavis himself who aged 86 took to the stage to croon ‘regrets, I’ve had a few... but then again too few to mention’.

Michael Eavis certainly did it his way and the Glastonbury festival celebrated its 50th anniversary in style and has brought joy and uplifting experiences to millions of festival goers young and old over the years.

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Glasto’s social contribution must not be overlooked in 2022 either as none other that President Volodymyr Zelenksy (the voice of Paddington in the Ukraine) addressed festival goers with his message to bring peace to Ukraine and to celebrate freedom.

Something John Lennon if he was alive today and singing with Sir Paul on stage would have loved – we should all give peace a chance.

Michael Gottlieb

 

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Michael is a veteran of the Licensing industry with over 30 years experience. He has worked for global companies including Warner Bros Consumer Products and has established marketing partnerships with Walkers Crisps, Marks and Spencer, Tesco, Primark and Penguin Books to name a few.

Michael believes music has the power to stir emotions and bring products to life. As Founder/Managing Partner of Sunny Side Up Licensing he represents music publishers and develops new ideas. His articles relating to music have been published in Marketing Week, Music Week and the Marketors magazine.

 

He has just been made a Liveryman with The Worshipful Company of Marketors.

If you wish to speak to Michael about Music Publishing Licensing you can contact him at Sunny Side Up by visiting www.Sunnysideup.ltd

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