The Licensor - Michael Gottlieb our NEW Music and Entertainment Editorial contributor waves his flag and enjoys a Ma'amalade Sandwich...

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6th June 22 -  The Licensor - an Insight into The Brand Side of the business

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Congratulations and Jubilations Your Majesty ! 

There was something very stirring about watching the precision of the celebrations surrounding Her Majesty’s Platinum Jubilee over the weekend.

For this we are indebted to Music.

From the marching bands rousing the crowd along the Mall - to the song that listeners of Zoe Ball’s BBC Radio Two breakfast show had voted for - “Sweet Caroline“ by Neil Diamond.

Indeed this new TikTok generation can see a rendition of "Sweet Caroline" conducted by the Duke of Cambridge himself.

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In 1977 Music was also centre stage at Her Majesty’s Silver Jubilee - with the infamous "God Save the Queen" by the Sex Pistols which stormed the charts only to be beaten to the number one spot by Rod Stewart - who performed over the weekend for the Platinum Jubilee party at The Palace - proving nostalgia is what it used to be. 

It was good to see that our latest Eurovision entrant 'Sam Ryder' who recently came second in the contest made an appearance making up for the absence of Sir Cliff Richard whose song Congratulations (which also achieved second place at Eurovision) has hitherto been a highlight of Royal celebrations.

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1977 Silver Jubilee items ranged from plates, money boxes, jugs and vases to socks, shopping bags, jigsaw puzzles and t-shirts.

Blest it was in that dawn to be alive but to be young was very heaven as it was the dawn of the modern licensing industry with the advent of Star Wars with George Lucas launching a merchandising juggernaut that is still rolling today. 

The Mattel Queen Elizabeth doll sold out very quickly and it is gratifying to see both the pigs Percy and Peppa not competing but joining in the celebrations.

The Platinum Jubilee merchandise is great fun and designed to bring a smile to your face “
Salad Queenanyone? - although not on your Ma'amlade sandwiches though...

Paddington Bear could not have put it better: “Happy Jubilee Ma’am and thank you for everything “.

God save our Queen....

 

Michael Gottlieb.
 

Michael is a veteran of the Licensing industry with over 30 years experience. He has worked for global companies including Warner Bros Consumer Products and has established marketing partnerships with Walkers Crisps, Marks and Spencer, Tesco, Primark and Penguin Books to name a few.

Michael believes music has the power to stir emotions and bring products to life. As Founder/Managing Partner of Sunny Side Up Licensing he represents music publishers and develops new ideas. His articles relating to music have been published in Marketing Week, Music Week and the Marketors magazine.

 

He has just been made a Liveryman with The Worshipful Company of Marketors.

If you wish to speak to Michael about Music Publishing Licensing you can contact him at Sunny Side Up by visiting www.Sunnysideup.ltd

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